Free companion audit — no purchase
The BFCM 2026 Readiness Checklist
6 audits and 39 checks that tell you, honestly, how much of peak season you are ready for — and what it would cost to close the gap. Print it, work through the sections cheapest-first, and total your score on the last page.
A companion to Your First Ten Hires. Drawn from the support, shipping, creative and runbook chapters — the places where peak season fails for reasons that were preventable in under an afternoon each.
The 6 audits
- 01 Support readiness
- 02 Shipping communications
- 03 Listing and product data
- 04 Ad creative inventory
- 05 Returns policy
- 06 The week-of runbook
Five of the 39 checks
Six sections, 39 checks total. These five are taken verbatim from the finished PDF.
- 01 I know my own WISMO percentage — measured from a real week of tickets, not assumed from an article.
- 02 My order confirmation states a delivery estimate, in days, above the fold.
- 03 I send a proactive delay notice when an order passes its estimate — before the customer writes in.
- 04 Every automation I rely on has a failure alert.
- 05 I have a heartbeat check on the critical ones.
The BFCM 2026 Readiness Checklist
6 audits and 39 checks that tell you how much of peak season you are ready for, and what it would cost to close the gap. A printable PDF companion to the book.
This form is not connected yet. Set
PUBLIC_EMAIL_ENDPOINT
in the build environment and redeploy.
Until then the field is disabled rather than quietly dropping addresses.
The book behind it
The checklist tells you what to verify. Your First Ten Hires tells you why each line is there — including the pricing traps in chapter 14 and the silent-failure patterns in chapter 13. 184 pages, 11 figures.